Apple have just dropped this new feature for their Maps platform, and it’s pretty important you take a quick look at it. It’s called Apple Business Connect.

As you know, Google Maps are the ‘go-to’ service for finding businesses in any given area, but it seems that Apple are looking to take some of that traffic for themselves. I’ve no doubt this has something to to with the rumours that Apple are planning to start ramping up advertising on their Maps app (it’s already begun on the App Store), and so it makes sense to claim your business and manage its information right now.

If you have a Google Business Profile (and if you don’t, why not???) you’ll find Apple Business Connect to be very similar indeed. Just nip over to https://www.apple.com/business/connect/ and follow the guide there. You may well need to tweak the exact location of your premises, since Apple Maps are really poor on this data compared to Google Maps.

It’s free, it’s helpful, it’s well worth doing!